Guide

How to sell online in India.

This guide walks you through the full process of starting an online store in India, from choosing a platform to accepting payments and shipping to customers across the country. It is practical, not theoretical, and every step is something you can act on today.

What you need to start selling online

Starting an online store in India is simpler than most people think. You do not need technical skills, a large budget or a developer. Here is what you actually need:

  • A product or products to sell, physical or digital
  • A mobile number to sign up
  • Basic business information like your business name and what you sell
  • Product photos and prices
  • A bank account to receive payments

That is it. With BharatGo, the rest, the store, payments, delivery setup, is handled for you.

The process

Step 1: Choose your platform

The first decision is which commerce platform to use. For most Indian small businesses, the key considerations are:

  • Ease of setup: Can you get your store live without coding or design skills?
  • Payments: Does it support UPI and other methods Indian customers use?
  • Shipping: Can you ship across India without arranging logistics yourself?
  • Cost: Is there a free trial, and what do you pay after it?
  • Support: Can you get help when you need it?

BharatGo is built for Indian businesses and addresses all of these. You can compare it with other platforms on our comparison pages, or start a free trial to test it yourself.

If you sell physical products, the Ecommerce Store is the right product. If you sell digital products like ebooks or courses, the Creator Store is free to set up. If you need in-store billing too, Smart POS adds that.

Step 2: Set up your store

With BharatGo, setting up your store takes about 2 minutes:

  1. Sign up with your mobile number and verify with an OTP. No email or credit card needed to start.
  2. Answer a few questions about your business: your business name, what you sell, and your preferred store URL.
  3. Your storefront is generated automatically with a professional theme, your logo and your business details.
  4. Customise the look with the built-in builder. Change colours, layout and add your own domain if you have one.

Your store is now live and shareable, even before you add products. You get a free subdomain like yourstore.bharatgoo.com, and you can connect your own domain from your admin.

Step 3: Add your products

Adding products is straightforward:

  • Add product names, descriptions and prices
  • Upload photos of your products
  • Create variants like sizes or colours if applicable
  • Set stock levels for each product and variant
  • Organise products into categories

You can add unlimited products. Inventory is tracked automatically, so when a product sells, stock updates across all channels. See inventory management for more details.

Step 4: Set up payments

Payments are built into BharatGo. You do not need to set up a separate payment gateway:

  • Customers can pay with UPI, the most common payment method in India
  • Cards, net banking and wallets are also supported
  • The money goes directly to your bank account
  • You can also connect your own payment gateway if you prefer

No follow-up is needed after a payment. The transaction is processed automatically and the order appears in your dashboard.

Step 5: Set up shipping

To deliver products to customers across India:

  • BharatGo connects with Shiprocket for pan-India delivery at your agreed rates
  • You can also use your own shipping partner
  • Cash on delivery is supported for customers who prefer to pay on receipt
  • Customers receive automated tracking updates

You do not need to negotiate with individual courier companies. The integration handles the logistics, so you can focus on your products and customers.

Step 6: Share your store and get orders

Your store is your own website. Share the link anywhere:

  • WhatsApp: Send your store link to customers and groups
  • Instagram: Add your store link to your bio and stories
  • Facebook: Share on your business page
  • QR codes: Print a QR code for your store for offline promotion
  • Phone orders: Capture orders placed over a phone call

Orders come straight to your dashboard. You can process them, arrange shipping and track delivery, all from one place.

Step 7: Understand your business with analytics

Once your store is running, BharatGo's analytics help you understand:

  • Which products are selling best
  • Where your customers are coming from
  • What is running low in stock
  • Your sales and revenue trends

This data helps you make better decisions about what to stock, how to price and where to focus your marketing.

Audience

Who this guide is for

This guide is for anyone in India who wants to start selling online:

Retail shop owners
Fashion & apparel businesses
Creators & educators
D2C brands
Anyone going online for the first time

If you also sell in-store, see the online and offline selling solution to understand how to keep everything in sync. For fashion-specific guidance, see the fashion industry page.

FAQ

Frequently asked questions

No. You sign up with your mobile number, answer a few questions about your business, add your products, and your store is live in about 2 minutes. No coding, no design work, no drag-and-drop.

Ready to start

Launch your store in 2 minutes.

14-day free trial, no credit card required. Follow this guide and start selling today.