Can customers order from their phone?

Yes. BharatGo storefronts are mobile-optimised, so customers can browse and order from any device. The checkout is designed to work well even on slower connections.

Can I sell fashion products on WhatsApp and my own website?

Yes. Your store is your own website with a shareable link. You can share it on WhatsApp, Instagram or anywhere, and orders come straight to your dashboard.

How do I manage returns and exchanges?

You can handle returns and exchanges through the order management dashboard. You can adjust inventory back when items are returned and keep records of all transactions.

Industry

Fashion & apparel commerce for India.

Fashion businesses need to show products visually, manage sizes and colours, and let customers order easily from any device. BharatGo gives you a mobile-optimised storefront, product variants, built-in payments and shipping across India, all without coding.

What fashion businesses need from a commerce platform

Selling fashion online in India comes with specific challenges:

Customers want to see products clearly with multiple photos before buying
Products come in variants like sizes and colours, each with its own stock level
Many customers browse and order from their phones, so the store must work well on mobile
Selling happens across WhatsApp, Instagram and your own website, not just one channel
Payments need to work with UPI, the most common method Indian customers use
Shipping needs to reach customers across India reliably

BharatGo addresses these with capabilities built for how Indian fashion businesses actually operate.

Workflow

How BharatGo works for fashion businesses

Create your storefront

Answer a few questions about your business and your store is live in about 2 minutes. Add your logo, choose your theme and customise the layout.

Add products with variants

Add clothing and accessories with photos, sizes, colours and individual pricing for each variant. Stock is tracked at the variant level.

Accept payments

Customers pay with UPI, cards, net banking and wallets. The money goes directly to your bank account with no follow-up needed.

Ship across India

Connect with Shiprocket for pan-India delivery at your agreed rates, or use your own shipping partner. Cash on delivery is supported.

Share on WhatsApp and social media

Share your store link on WhatsApp, Instagram or anywhere. Orders come straight to your dashboard, so you can sell wherever your customers are.

What is included

BharatGo capabilities for fashion

Product variants

Individual stock for sizes, colours and other options

Mobile-optimised storefront

Designed for browsing and checkout on phones

Built-in payments

UPI, cards, net banking and wallets

Shipping integration

Shiprocket for pan-India delivery

Custom domain

Your store is your own website

Inventory management

Tracks stock across all variants

WhatsApp sharing

Send your store link and bills to customers

Analytics

See which products sell best and where customers come from

Audience

Who this is useful for

BharatGo for fashion is useful for:

Boutique owners

Fashion designers

D2C fashion brands

Jewellery & accessories

Fashion resellers

For a broader guide on getting started, read how to sell online in India. If you also sell in-store, see the online and offline selling solution.

FAQ

Frequently asked questions

Yes. BharatGo supports product variants, so you can offer different sizes and colours under a single product listing. Each variant can have its own price and stock level.

Explore further

Related resources

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